Georgia's PsyWork

About · 06:00 handover

Most fatigue is designed into the work. So it can be designed out.

Georgia's PsyWork is an organisational psychology practice for operations that never switch off. We work with the people who build rotas, run sites and answer for the incident log.

Why this work

I kept meeting capable people who were being blamed for mistakes their shift pattern made almost inevitable.

Early in my career I spent a lot of time on night shifts, in depots and control rooms, listening to people describe the hours between two and five in the morning. The same story came up again and again. Good people, tired in predictable ways, at predictable points in the rota.

The fixes that organisations reached for were usually about the individual: a wellbeing app, a sleep leaflet, a reminder to take care. The causes were almost always in the design of the work. That gap is where this practice sits.

Georgia Hodkinson GMBPsS

Shift log

How we got here

2014
BSc Psychology A dissertation on sleep loss and decision-making that started the whole thing.
2017
Human factors in logistics In-house work across distribution centres and transport, focused on incident review and shift design.
2020
MSc Occupational Psychology Research into turnover in 24/7 operations and what exit interviews miss.
2023
Georgia's PsyWork founded Independent practice working with logistics, utilities and energy operators across the UK.
Now
Fatigue, change and AI Helping operations leaders see how the three pressures connect, and what they are costing.

How we work

Four things we hold to

22:00

We go on shift

We speak to people on nights, not just at head office in daylight hours.

02:00

We look at the system

Rotas, handovers, workload and tools first. Individual resilience last.

04:00

We put a number on it

Turnover, absence and risk, costed in terms your board already uses.

06:00

We hand over properly

Changes your team can run without us, and a clear way to tell if they worked.

Qualifications & ethics

Evidence-based, and accountable for it

All work follows the British Psychological Society Code of Ethics and Conduct. Findings are shared with the people who took part, not just the people who paid for them.

Read our ethics statement
Graduate Member, British Psychological Society GMBPsS
MSc Occupational Psychology 2020
Fatigue risk management training 2022
Sectors Logistics · Utilities · Energy

From a client

"We thought we had a recruitment problem. Georgia showed us it was a rota problem, and what it was costing us each quarter."

Head of Operations · UK distribution network (placeholder)

More client references